Seeking an enterprising Franchise Marketing Manager to join our growing marketing team, building a leading brand in the red-hot, health & wellness retail category. This individual will be responsible for partnering with franchise owners to teach best practices and develop and implement marketing strategies to improve their performance. They will draw from our evolving toolkit of digital and retail marketing programs. They will have a strong ability to analyze metrics and derive key learnings and implications, along with the skill to effectively guide franchisees along the right action steps. The ideal candidate will have strong organizational and problem-solving abilities and be a confident communicator – both written and verbal. This role will be a key contributor in our expansion and a critical business resource for our rapidly-growing franchisee community.

Experience Required

• 5+ years developing and optimizing integrated marketing plans; preferably with multi-unit, Franchised brand(s).
• Strong command of all types of paid media, including digital, social, OOH, print and broadcast, with the ability to leverage them for maximum impact at the greatest efficiency possible.
• Experience marketing and consulting in the grand opening process.
• Adept at executing local grassroots/promotional marketing to drive leads and new customers.
• A leader through influence, building productive relationships and securing support from outside stakeholders (franchisees, unit-level operations, clients in an agency environment, etc.).
• Understanding of retail and how to simultaneously build a brand and drive short-term traffic and new customer counts.
• Ideally, experience with growing database-driven membership and customer retention programs.
• Presentation skills in a franchisee coop setting.
• Bachelor’s degree or higher.

Abilities

• Business Resource. An intimate understanding of omni-channel marketing planning.
• Highly Analytical. Digs deep into data to forecast and identify trends and challenges.
• An influential leader. Known for his/her ability to command respect and help inspire positive business outcomes.
• An excellent communicator. An articulate spokesperson capable of building credibility with franchisees and business partners in individual or group settings.
• Strong project manager. A nimble thinker, with familiarity of emerging trends and methodologies coupled with professional judgment and decision-making.
• Proficient budget management skills. Understanding of how to utilize resources thoughtfully and efficiently, monitor spending and abide by prescribed budgets.

Personal Characteristics

• Resourceful and entrepreneurial. Enjoys rolling up his/her sleeves in the execution of marketing programs.
• Comfortable working in a rapidly-growing, “hands-on” environment, with the ability to scale as growth requires.
• Reliable and trusted. Keeps his/her commitments; operates with a high level of professional integrity.
• Thrives at the pace of retail. Enjoys overseeing a wide range of initiatives and shows perseverance in seeing them through to successful execution.
• Outcome-driven. Motivated to achieve positive business results and key performance metrics.

Organization

• Reports to Director of Clinic Marketing
• Job will require upwards of 20% travel
• Position can be based in Phoenix, but will consider remote arrangements
• Subject matter oversight of franchised clinics in 15+ states (west coast)
• Frequent collaboration with all members of the Support Center, especially Marketing, Operations and Franchise Development.
• Builds bridges with our Franchisees, Regional Developers and Field Operations teams.

Compensation

• Attractive base salary and bonus
• Health insurance
• 401K

About The Joint Chiropractic

The Joint Corp. (NASDAQ: JYNT) revolutionized access to chiropractic care when it introduced its retail healthcare business model in 2010. Today, the company is making quality care convenient and affordable, while eliminating the need for insurance, for millions of patients seeking pain relief and ongoing wellness. With more than 550 locations nationwide and over seven million patient visits annually, The Joint Chiropractic is a key leader in the chiropractic industry. Named on Franchise Times “Top 200+ Franchises” and Entrepreneur’s “Franchise 500®” lists, The Joint Chiropractic is an innovative force, where healthcare meets retail. For more information, visit www.thejoint.com. To learn about franchise opportunities, visit www.thejointfranchise.com.

The Joint Chiropractic® is an Equal Opportunity and e-Verify Employer.

INDJCCORP

kdIAepIDSA