Firestone Walker Brewing Company began as a small brewery with roots in the wine country on California’s Central Coast. Now a regional craft brewery, our singular purpose remains – to craft the world’s best beers. Passionately in pursuit of the perfect beer… and never satisfied.

Job Summary:

The Field Marketing Specialist (FMS) oversees the execution of local marketing efforts and demand drivers across critical markets for Firestone Walker. The FMS drives events, sampling, and cultural relevance of Firestone Walker and its portfolio. This position works cross functionally with marketing and local sales teams to ensure that priorities set translate into brilliant execution within the market.

Essential Job Duties and Responsibilities:

Specifically, the responsibilities of the position include, but are not limited to, the following activities:

• Plan, execute, and attend events at sponsored events, festivals, etc. to build brand awareness and drive sales
• Work with EMM and Brand Team to develop local buzz creator lists; A list of local culture leading partners in the beer and lifestyle space that can drive awareness, buzz, and influence for our brands across your local territory
• Support local sales and distributor teams across key selling tentpoles to ensure our brands are set up to take advantage of key selling holidays
• Leverage brand infrastructure and vehicles to drive local sampling opportunities at key events and tent poles across your territory
• Weekly report to EMM and local sales team to capture insights of local market, wins/losses, and opportunities to further grow our brands in the local market
• Uphold marketing guidelines when working cross functionally with local sales team
• Recruit and manage local brand ambassadors for on-site events and local market support
• Effectively use, clean, and maintain event equipment
• Become an expert for Key Firestone Walker brand pillars
• Manage assigned territories budget and related documents
• Additional duties as assigned

Supervisory Responsibilities:

• Manages all Brand Ambassadors in their respective regions
• Ensure that hours are entered in timekeeping system and approved by deadlines
• Responsible for hiring, training, discipline, promotion, status changes, and terminations with team members

• Preferred Associate’s degree in marketing or a related field and/or one year of prior experience in completing the above (or similar) job duties; or an equivalent combination of education and experience
• Previous experience in the alcohol industry (beer, wine, spirits) preferred
• Must be at least 21
• Passion for Firestone Walker and 805 brands
• Exceptional organizational skills and the ability to manage multiple projects with tight deadlines
• Ability to uncover consumer and competitor insights and create actionable marketing plans to drive growth
• Exceptional communication skills to communicate ideas across various departments
• Enthusiastic, engaging and beer savvy
• Forward thinker, who seeks new opportunities and looks for creative solutions to problems
• Working knowledge of marketing practices and principles regarding brand management and events
• Proficient in Microsoft Office suite of programs
• Knowledge and proficiency in social media outlets and websites

• Must reside in the designated territory

Certificates, Licenses, Registrations:

• Cicerone Certified Beer Server certificate
• LEAD training for the State of California
• Documentation to legally drive a car

Physical Demands:

While performing the duties of this job, the employee is regularly required to sit, stand, walk, use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. Specific vision abilities required by this job include close vision, color vision, depth perception, and ability to adjust focus. The employee is required to drive a car.

What Firestone Walker Offers:

• Accrued Sick Leave (1 hour for every 30 hours worked)
• 401(k) retirement plan including company paid profit sharing and 4% matching
• 50% off employee discount on food, beer, and merchandise
• Periodic beer giveaways for employees 21+
• FSA plan to save tax money on out-of-pocket medical expenses
• Inclusive company culture that values and develops our employees

Please submit your resume with your work experience when applying.

Firestone Walker is an Equal Opportunity Employer.