Fan Engagement Associate Job at Disney Streaming
Disney Streaming encompasses the teams leading the Disney+, Hulu, ESPN+, and Star+ streaming services within Disney’s Media & Entertainment Distribution group. We sit at the intersection between entertainment, sports, and technology and seek to connect viewers with the stories they love, while driving the streaming industry forward with consumer-first innovation.
Fan Engagement Associate, ESPN+ will work across DMED and ESPN teams to develop strategies and execute tactics that drive engagement across ESPN+ and ultimately reduce churn.
Responsibilities:
- Support the Director and Senior Manager to develop actionable insights from data, analytics and research to drive programs, concepts, product and editorial to maximize engagement of ESPN+ subscribers.
- Work closely with teams focused on engagement and retention, such as Data Analytics and Lifecycle to implement plans and measure effectiveness of each component to ensure refinement and performance evaluation.
- Collaborate across all relevant groups at DMED and at ESPN including product, product marketing, editorial, programming, and production.
- Ideate, test, iterate and provide insights around retention programs and effectiveness of efforts, based on goals of reducing churn and increasing engagement.
- Work closely with both DMED Data and ESPN Research teams to ensure we have tooled ESPN Digital Products to maximize data, feedback and measurement of efforts.
Basic Requirements:
- 2+ years of relevant experience
- Strong understanding of ESPN Digital Products and fan behavior
- Ability to understand key consumer data
- Strong strategic thinker
- Excellent communicator with cross functional leadership
- Exceptional decision-making skills with the ability to identify, prioritize, and articulate high impact retention initiatives
- Willingness to roll up your sleeves and get involved
Preferred Requirements:
- Understanding of key sports on ESPN Platforms
- DTC experience
- Experience with ESPN Digital products in a business setting
- Ability to influence colleagues and work across a matrix of stakeholders
- Outstanding presentation creation skills
Basic Education:
- BA Required
Preferred Education:
- Advanced degree in business, data or another relevant field is preferred.
Additional Information:
Imagine a career with an organization that brings smiles to millions every day. Imagine working with people whose passion for what they do is simply indescribable. We are The Walt Disney Company, live with a rich legacy of innovation, entertainment, and lifelong memories. With our vast array of both businesses and professionals, you’ll have the opportunity to join a team that’s beloved around the world, and to find out how it feels to love what you do. We invite you to discover for yourself why a career with Disney is the opportunity you‘ve been looking for.
Disney Streaming Services is an equal opportunity employer – Female/Minority/Veteran/Disability. Our goal is to create an inclusive workplace for all.
The hiring range for this position in New York is $86,680 to $108,350 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
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