Events and Experience Manager Job at Alianza, Inc.
Alianza is on a mission to transform the way service providers deliver voice, messaging, and collaborations solutions using our cloud-native communications platform. We are growing and have an immediate need for an Events and Experience Manager to join our team.
The Position
Alianza's Events and Experience Manager reports to the Vice President, Marketing & BD and is responsible for planning and executing events to help us achieve our revenue growth goals.
Industry events are important element of Alianza’s marketing strategy providing us with opportunities for impactful conversations with customers, prospects, partners, and industry analysts. This role must be located in Utah with the ability to frequently be in the office in Pleasant Grove.
Responsibilities
- Manage calendar of internal events
- Identify and research new event opportunities aligned with target markets and business goals
- Work closely with marketing, sales, customer success and executive stakeholders to ensure successful event execution
- Help launch and execute our first customer event, including contract negotiations with hotel, venue, and vendors, securing the best possible terms and cost savings, and overall project management
- Support team requests for HQ visits for prospects and customers
- Manage all shipping, show service ordering, and logistics
- Coordinate with demand gen for social media calendar and email promotion
- Design new promo/branding/booth graphics for events
- Manage vendors and optimize for high quality booth wear and give-away
- Manage marketing inventory of collateral, swag, signage, and booth assets
- Assist with researching and arranging experiences outside of industry events (e.g., receptions, dinners, outings)
- Gather event feedback and create post-event reports
- Log event leads and notes in our CRM
- Coordinate with Demand Gen for social, email, and other promotions
- Reporting and updating overall marketing spend and budget
- Track call for speakers and award opportunities and manage submissions
- Some travel may be required for booth set-up, tear-down, and overall event execution
Skills and Experience
- At least 3 years experience in B2B event management
- Demonstrated experience with event management
- Good communicator
- Creative problem solver
- Strong project management and organization
- Ability to manage vendors and budgets
- Ability to work smart under pressure and efficiently on multiple project requests simultaneously in a fast-paced environment where and unexpected complexities can crop up.
- Ability to travel (including potential evening and weekends)
- Experience with HubSpot, Confluence, and Canva a plus
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