At a glance:

This position is a responsible for leading the strategic vision of our clients in the programmatic channel while leading a team of programmatic traders within the agency. This individual will work closely with our programmatic team and other internal team members across various departments. This role will be the face of programmatic in front of our clients and positively represent the team within the agency.

What does the Director, Programmatic do at Rain the Growth Agency?

Comprehensively manage our programmatic initiatives

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  Effectively communicate the subject matter with our clients and internal teams.
• Can, when necessary be hands on to support the programmatic team
• Work collaboratively with our Digital Media Strategy and Digital Video leaders to provide strategic, audience and channels recommendations
• Apply a technical expertise with digital tools and services to fuel campaign management and efficacy
• Execute and optimize programmatic campaigns, looking for opportunities across all major DSPs including TTD, DV360, Roku, Amazon, and others
• Develop direct response and brand-building recommendations utilizing the best mix of programmatic best practices and strategies specific to the client and industry
• Act as the channel SME for new business pitches.
• Stay current with the latest media, data, and technology offers within the digital space.
• Manage client expectations and prioritize deliverables with the support of the programmatic team.

Establish and growth partnerships with internal and external teams

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  Represent programmatic within internal and external meetings as the channel SME
• Implement best practices and collaborate to drive results across programmatic channels, including digital video/OTT, display, native, and audio
• Work closely with our offline team to develop and execute integrated media campaigns, particularly with OTT media opportunities

Effectively manage your teams workload

• Efficiently delegate and execute assigned tasks and manage responsibilities across the team to ensure quality of work
• Maintain high quality of work and consistently adhere to agency process and templates
• Contribute and participate with the ongoing growth of the greater media team including leading training sessions

What makes a great Director, Programmatic at our agency?

• 
  6+years of hands-on digital programmatic media execution experience within multiple DSPs
• Experience managing programmatic traders from assistant to supervisor levels
• Agency experience highly preferred
• Technical knowledge of ad server set up and trafficking
• Experience with reporting, tracking, and developing campaign insights
• Detailed budget management
• Creative problem solver
• Strong project management skills
• Paid Search and Paid Social experience a plus
• Proficient in Microsoft Office strengths in Excel and PowerPoint are a must!
• Appreciation of our agency Core Values
• Ability to travel to work with Rain leaders and clients

Why work at Rain the Growth Agency?

• We are a national leader in DTC marketing, and an award-winning fully integrated creative and media agency specializing in both linear and digital channels
• We represent many successful companies such as: Headspace, Shopify, Athletic Greens, Mercari, Adore Me, Humana and Consumer Cellular
• We believe in Transactional Brand Building. Meaning, we deliver on our clients' brand and sales objectives at the same time, often with the same work and the same media plan. This proprietary Rain the Growth Agency philosophy has helped build many iconic brands such as Peloton, Wayfair, Humana and Chewy
• There are about 260 of us all over the U.S. so we're big enough to have all the bells and whistles, but small enough to have a warm welcoming culture where everyone's voice is heard.
• We are collaborative. We care about, appreciate, and respect each other, value diversity, and treat our staff very well.
• We proudly invest in our employees, technology, and tools to ensure the best possible work environment.
• We like to have fun! There is always an opportunity to join in group activities, book clubs, contests, parties, and events.
• Transparency is valued. Everyone in the company knows how we are doing and where we are going. We encourage open communication and reward success with performance-based bonuses.
• We are built for stability. We've been in business for more than 20 years and invest in keeping and enhancing key talent. Our average tenure is nearly 3x that of most of our competitors.
• We are selective with our clients though we have a large and diverse roster, we only take on organizations that we believe can scale because our motivation is our clients winning, not just revenue.
• All of the above because we are privately-held. We make big decisions quickly and answer only to our clients and to each other.