Director of Sales & Marketing at Manor Vail Lodge ($115k-130k) Job at Benchmark Manor Vail Lodge
Come be a part of something bigger!
Benchmark | Pyramid is a strong believer in offering our employees Work-Life Effectiveness through, practices, policies, and programs to help our employees achieve success at both work and home. Here are just some of the great benefits we offer:
- Full Time employees have access to Medical and Dental insurance to fit your needs
- Benchmark University (You can grow both personally and professionally through on-line webinars and self-study courses)
- 401K match (Let us help you build your financial future)
- Companywide Hotel Room Discounts (Who doesn’t love to get away)
- Paid Time Off
- Employee Assistance Program (We are here to support you)
- Employee family events (bring the kids!)
- Partnerships and discounts with major retailers such as AT&T, Verizon and Dish to name a few
- Many more, please inquire for more details
The Director of Sales and Marketing plans, directs and executes group and transient sales efforts for Manor Vail Lodge and supports Pyramid Global’s marketing and sales initiatives.
- Benefits available: Health Care benefits (medical, dental, and vision), Retirement Benefits with a company match program, PTO benefits which include vacation, sick time, holidays, and CO leave/FMLA leave plans, Life Insurance, Accident and Critical Illness plans, Discount Room Nights at Pyramid Global properties and Parking.
- Earns between $115k-$130k plus a potential incentive of 20% based on property/personal goals
What you will have an opportunity to do:
- Oversee and take an active role in group and transient sales efforts primarily for the purpose of driving revenue through the rooms and food & beverage
- Work alongside the property director of revenue management to optimize revenue through all market segments
- Work with the Director of Finance in all related forecasting of revenue outlooks.
- Provide stable sales and marketing leadership and build trust internally and across organizational boundaries
- Establish group sales goal, forecasting group room nights and group room revenues; budgeting and management of the group sales effort.
- Establish the F.I.T. sales targets, forecasting F.I.T. revenues and budgeting.
- Manage and direct the sales and administrative effort on a day-to-day basis.
- Oversee the sales and marketing responsibilities for all catering and social business.
- Assisting, coaching, training, motivating and counseling of all Sales Managers and sales staff.
- Assist as needed with group promotions, familiarization trips as well as set-up and conducting site inspections for the property.
- Stay abreast of industry trends and make recommendations of changes, which would affect operations.
- Develop key business initiatives, such as entry into new market segments to include the consideration and development of tradeshows and events that create visitor demand.
- Ensure internal communications are coordinated to support sales plan in addition to staff awareness of VIPs, Groups and Familiarization trips.
- Leverage local and regional relationships (ie: Bravo!, VVP) to maximize exposure and revenue opportunities in exchange for Manor Vail Support.
- Develop sales strategies for improvement based on market research and competitor analyses.
Ensure telephone sales techniques are employed in such a way as to support our selling strategies and drive customer loyalty.
- Provide property specific information and insight to Pyramid Global Corporate Marketing and Sales team to assure that initiatives meet Manor Vail’s needs.
- Assist Pyramid Global corporate with sales blitzes, email blasts, guest information, etc.
- Represent Manor Vail Lodge at the local marketing and sales events and with local marketing groups including the Vail Valley Partnership and the Vail local marketing district, etc.
- Assist Director of Marketing/PR in initiating and carrying out all efforts in order to fulfill the strategies and tactics put forth in the property’s marketing plans
- Partner with Director of Marketing/PR in Interacting with and assessing visibility of local marketing opportunities for Manor Vail with a focus on the restaurant, lounge and catering/banquet awareness and sales.
- Implement and maintain a business management system which is built upon a framework of measurement, information, data and analysis.
- Effectively plan and implement processes and procedures necessary to ensure effective associate relations, customer satisfaction and achievement of budgeted property revenues.
Ability to effectively complete all information contained in this job description without direct supervision.
- Maintain consistent knowledge of property features/ services and hours of operation and anticipated levels of business
- Report to and General Manager and interact with the corporate staff promoting proper relations between all parties.
In conjunction with the Director of Marketing/PR, act in a consultative capacity to the General Manager and other members of the Executive Committee on sales/marketing issues; provide advice and guidance to ensure optimal marketing effectiveness, confer with department managers to continually develop product offerings, marketing needs, methodologies and resources, to promote new/improved products and to solicit feedback of overall sales/marketing efforts
- Develop strategies for forecasting and analyzing sales/marketing needs and developing effective product responses, delivery systems and methods for measuring and evaluating results.
In conjunction with the Director of Marketing/PR, prepare, develop and execute all marketing plans to provide direction and specific plans of action.
Ensure that accurate and current marketing and sales related data is readily available to support and document decision-making processes.
Support, and participate in all direct sales efforts of the sales and marketing team to include sales trips, off-property functions and customer entertainment.
Work with Director of Marketing/PR to understand website activity, the reviews and monitor business volume.
- Develop and implement annual goals, objectives and budget for the Sales & Marketing department.
Serve as a member of the property executive committee.
Foster a cooperative work environment, which focuses on trusting relationships, maximum productivity and associate morale.
Monitor quality and accuracy of final group sales contracts to ensure proper application of property deposit, space allocation, yield and policies.
What are we looking for?
- 5+ years’ experience in a Director of Sales and Marketing role for a Hotel or Resort
- Bachelor’s degree or Equivalent (Communication/Marketing/Advertising preferred)
- Graphic Design experience a plus (Photoshop, InDesign, Illustrator, etc.)
- SalesForce (Delphi) experience preferred
- Ability to effectively communicate verbally and in written form with the public as well as other team members.
- Essential statistical and analytical skills required to identify revenue opportunities and shortfalls.
- Ability to work both independently and cross-functionally to achieve goals.
- Ability to thrive in a multi-tasked and fast-paced environment.
- Someone with the availability to work when the events are happening, i.e. weekends, nights and holidays
Benchmark Hospitality is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.
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