Director of Marketing Job at Gateway Dealer Network
Gateway Dealer Network Valley Park, MO 63088
Job Description
Director of Marketing
Summary/Objective
The Marketing Director has responsibility for assessing and creating the company’s marketing plan and strategy, and then to plan, coordinate and execute marketing efforts. The primary goal is to support sales and operations in gaining market share as the business scales up.
Salary Range: $90,000 to $110,000 Depend on Experience
Family Friendly Environment
Great Benefits
** Free Access to Company Gym**
Essential Functions
- Plan and execute the social media marketing efforts for all locations including:
- The development and posting of original video content. This includes coordination with individual branches and sales groups.
- Managing the purchasing of digital advertising to improve the exposure and click-through traffic for the enterprise.
- Improve and increase Lead Generation
- Manage and execute the response to leads generated through current marketing platforms.
- Maintain and improve dealer website content and search performance.
- Identify and engage new sources for leads.
- Partner with Sr. Management in efforts to develop lead management into an effective CRM for the company.
- Create, deliver and champion internal marketing efforts to support company culture and change initiatives including:
- Providing content for Branch Manager and executives to use in Branch meetings and Town-Hall gatherings with employees.
- Celebrating employee successes in line with the Vision and Values of the company such as the “Make it Happen” recognition program.
Other functions
- Coordination with OEM resources in Marketing efforts.
- Maintains relations with customers by organizing and developing specific customer-relations programs and determining company presence at conventions, annual meetings, trade associations, and seminars.
- Launch and manage centralized marketing and sales efforts for the Grounds Maintenance Equipment products.
- Compile and maintain competitor research and public demand for services and products.
- Responsible for creating and implementing online marketing strategies in partnership with OEM providers and operational needs.
Qualifications and Requirements:
- Working knowledge of Adobe Creative Suites: Photoshop, Illustrator and In-Design.
- Experience with website analytics tools (e.g., Google Analytics)
- At least 8 years of experience in the sales and marketing field.
- Bachelor's degree in advertising/Marketing or related field.
- Demonstrated ability to operate independently with minimal direction while managing multiple projects and deadlines successfully.
- Minimum 2 years’ experience in supervising others
- Construction equipment industry experienced is preferred but not required.
- Ability to travel overnight approximately 10% - 20%
- Physical ability to operate equipment on a limited basis for staging and marketing needs.
Work Environment
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.
Position Type/Expected Hours of Work
This is a full-time position. Hours of work are Monday through Friday, 7:00 a.m. to 5:00 p.m., 45 hours per week.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
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