Director of Marketing needed for Ft. Myers Area!!!

Daily Pay Option Available!!!

The Director of Marketing is responsible for creating and implementing an overall marketing strategy and build relationships in the community while increasing patient census and fostering partnerships with physicians, clinics, hospitals, Assisted Living Facilities, Skilled Nursing Facilities, and other Home Health, Hospice, and Home Care companies.

RESPONSIBILITIES of the Director of Marketing:

• The Director of Marketing obtains referral information from telephone and walk-in inquiries, including complete clinical and financial information necessary for admission committee approval
• Ensures financial verification is accurate and complete before the patient is admitted to the facility
• Obtains family commitment to tour the facility on 80% of viable referrals
• Conducts a professional tour utilizing facility clinical personnel as assistance in gaining family commitment to admit to the facility
• Conducts the admission process of signing in and explaining admission policies to patients and their families
• Ensures a smooth transition is achieved and that all paperwork is complete upon admission
• Leads the daily admissions meeting with facility personnel to update on referrals, admissions and follow-up which needs to be conducted in order to obtain admission
• Informs the facility of upcoming discharges
• Informs regional marketing director and Executive Director of any referral source issues that arise during the referral process
• Help develop and implement a marketing strategy for the facility with our regional marketing team as well as managers in the field
• Create and enforce company branding
• Develop marketing materials such as brochures, flyers, ads, campaigns etc.
• Responsible for building and maintaining relationships with acute-care hospitals, health systems, discharge planners, case managers, rehabilitation centers, skilled nursing and assisted living facilities
• Influence decision-making among these various stakeholders to generate referrals and admissions from referral sources.
• Continuously conduct market assessments and develop a comprehensive marketing plan designed to meet company goals and objectives
• Participate in community events and activities that promote company goals and initiatives
• The Director of Marketing provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs
• Monitor and report cost-effectiveness of marketing efforts
• Assist in the Quality Assurance and Performance Improvement (QAPI) process

QUALIFICATIONS:

EDUCATION / EXPERIENCE for the Director of Marketing position:

Bachelor's degree in Marketing, Communications or related field

• At least three (3) years’ experience in marketing management, preferably in health care
• Proven experience as Marketing Director, preferably in Senior Living/Skilled Nursing
• Ability to market aggressively and deal tactfully with customers and the community
• Demonstrate excellent communication, negotiation, and public relation skills
• Demonstrate autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities
• Analytical and creative thinking
• Great communication and interpersonal skills