Director of Marketing and Communications Job at Farm Share, Inc.
Director of Marketing & Communications
Organization
Established in 1991, Farm Share is a 501(c)(3) non-profit organization, dedicated to the recovery, sorting, packing and distribution of nutritious foods for people in need. Farm Share administers a combination of USDA commodity programs and produce recovery operations from a packinghouse located in Homestead, Florida - the heart of Miami-Dade County's farming area. Additional facilities are located in Quincy, Florida, Jacksonville, Florida Palatka, Florida, Pompano Beach, Florida and West Palm Beach, Florida.
For more information, please visit www.farmshare.org
Job Description
Director of Marketing and Communications
Reporting to the President and COO, the Director of Marketing and Communications has a variety of responsibilities and coordinates efforts to increase Farm Share’s funding base. The Director's main objective is to adhere to a strategic plan to procure funds for the organization while promoting Farm Share’s mission and programs. The Director of Marketing and Communications will execute the following functions:
Communications
· The Director will work closely with Executive Management as a communications partner helping to set and guide the strategy for all communications whether on the website, social media, in public relations messages, and on Farm Share collateral to consistently articulate Farm Share's non-profit mission.
· Liaison between the press and Farm Share
· Write and send out press releases
· Develop and maintain contacts with the press and high-profile individuals
· Attend all events, distributions, meetings and participate in interviews; in print, on the radio, or when televised
Manage the development, distribution, and maintenance of all print and electronic collateral, Including, but not limited to, newsletters, brochures, social media, and Farm Share's website
· Edit, proofread, prepare Power Point presentations and PSA materials for broadcasting potential
· Maintain and distribute Farm Share’s newsletters and email distribution lists
· Test the effectiveness of communications activities and improve communications
· Liaison assisting the President and attend county and statewide governmental hearings/meetings.
· Maintain strong communication with all supervisory staff, board of directors and donors via newsletters or other publications to demonstrate financial need and show the fiscal responsibility of the organization
Marketing
· Reporting directly to Executive Management, the Director serves as an active participant in creating marketing to promote Farm Share’s brand.
· In partnership with Executive Management, this position is responsible for development activities. Director should have a proven ability to help forge new relationships which build Farm Share's visibility, impact, and financial resources.
· Work closely with the Marketing firm to implement and follow through on proposed projects.
· The Director will have primary responsibility for establishing and implementing the infrastructure needed to maintain and grow a $3 million dollar budget through Marketing and Communications.
· Works closely with the Development Team and Director of Donor Relations
· Attends social and business events with, or on the behalf of, the President & Chairman of the Board.
· Assist in the coordination of important distributions and special events as it applies to marketing functions.
Job Expectations
· Ability to clearly define and implement brand recognition and public relations
· Must have a clear grasp of the company’s mission and ability to promote Farm Share with an emphasis on highlighting its best attributes
· Must have clear understanding of company funding, financial & physical donations processes, and reimbursements processes
· Development or fundraising experience in the creation of communication materials for capital campaigns
· Expected to attend special events, some of which may occur in the evenings or on weekends. Some travel required, which will be funded or reimbursed by company. Must be flexible and available to help when called upon.
Skill set
· Creative, confident, organized, analytical, innovative, independent problem-solver, flexible.
· Possess excellent verbal and written communication skills including experience in writing press releases, annual reports, articles, op-ed pieces, advertisements, and speeches.
· Knowledge of photo-editing and document-design programs, familiarity with local and national media, web page and social-media trends expertise, and experience handling sensitive and confidential issues.
· Professional and courteous.
Job Type: Full-time
Job Type: Full-time
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- 10 hour shift
- 8 hour shift
- Monday to Friday
- Weekend availability
Ability to commute/relocate:
- Homestead, FL 33033: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Marketing: 4 years (Required)
Work Location: One location
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