TGH Home Care powered by VNA of Florida provides a full array of home care services for TGH patients, and those in the community needing home care. This office continues the same level of care and experience received at Tampa General Hospital.

The Visiting Nurse Association of Florida (VNA) is a 45-year-old home health agency that is vastly growing. We are seeking Director of Corporate Development Home Health Care in Hillsborough County, Florida.

SUMMARY

Goal oriented marketing professional dedicate and responsible for the preservation and promotion of the Agency's brand across all marketing, communications and PR platforms. Skilled to successfully develop and execute departmental budget by creatively utilizing an ever-evolving use of communication platforms that efficiently and effectively target and reach key audiences. Motivating leader of internal and external marketing and communications teams, eager to perform what's professionally necessary to achieve success.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Complies with agency policies and procedures.
• Responsible for creating, implementing and measuring the success of all marketing, communications and public relations initiatives.
• Assures consistent communication of image, design, production and distribution of Agency brand across all platforms internally and publically.
• Develops marketing and messaging strategies, public-relations initiatives, and crisis-communications operations based on the needs of the Agency
• Develops, manages and executes marketing and advertising budget.
• Coordinates media events, acting as Agency's representative.
• Develops, directs and coordinates marketing messaging prior to and throughout all Agency events and fundraising initiatives
• Engages with other internal departments to continually understand and align with agency goals and service offerings
• Develops and maintains positive professional relationships across Agency departments and companies to ensure a positive perception and reciprocal understanding of Agency marketing efforts
• Supervises, communicates and motivates marketing staff.
• Manages marketing related consultants and outsourcing relations
• Provides marketing staff direction and consistent, professional feedback using Core Value leadership to accomplish departmental goals ensuring the successful and timely delivery of projects.
• Performs other duties as assigned.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE

Bachelor's degree (B. A.) from four-year college or university; three years experience in marketing/public relations related fields, demonstrates ability of leadership, with a working knowledge of public awareness.

LANGUAGE SKILLS

Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Ability to write speeches and articles for publication that conform to prescribed style and format. Ability to effectively present information to top management, public groups, and/or boards of directors.

VNAT1

EOE/DFW