Description

The Director of College Bound Citizens is responsible for all aspects of the College Bound Citizens® program across the nation from strategy to implementation. This includes development of a refreshed strategy, working closely with Head of Student Lending, website/.com partners, and College Raptor to update current digital resources and enhance our value proposition messaging. The role will also require oversight of marketing messages, initial contact with potential partners and direct student engagement. The engagement process may encompass several different offerings across various points of distribution including high schools, community organizations, and a strong partnership with retail colleagues. A key aspect of this role will be responsible for helping to integrate the College Raptor offerings within the College Bound Citizens program and will report directly to the Head of Student Lending.

• Refreshes the College Bound Citizens strategy and works closely with website/.com teams to ensure the right experience and messaging
• Helps to drive digital sales through the College Bound Citizens site, and works closely with marketing partners on re-engagement messaging for those customers not ready for a student loan
• Works closely with Product and Marketing teams to execute on integrated strategy with College Raptor
• Leads the National efforts with College Bound Citizens distribution, by managing performance, coaching, mentoring, talent acquisition and career development of the CBC team
• Coordinates and attends activities relating to industry trade shows and other direct customer facing opportunities
• Works closely with the Consumer Bank to drive the awareness of College Bound Citizens through the retail branch network
• Ensures all administrative responsibilities are completed as outlined and on time, in the department procedures including updates to Salesforce.com, reports, expenses and strategy work
• Meets and exceeds engagement and presentation goals

Territory: National

Qualifications:

• 10+ years of experience, preferably in Product, Marketing and/or Sales Management; Student Lending or financial aid experience preferred
• Ability to coordinate and drive business strategy and development efforts with executive leaders
• Ability to inform, educate and influence to effectively set up proposed projects when working with cross-functional counterparts and internal colleagues
• Proven ability to lead teams, drive change and influence organizations
• Strong acumen for executional excellence, incorporating customer, sales, operations, risk, and financial impacts
• Analytical creativity and problem-solving skills, focusing on driving results that balance risk/reward

Education

• Bachelors Degree required
• Masters Degree a plus

Hours & Work Schedule

• Hours per Week: 40
• Work Schedule: M-F

Pay Transparency

The salary range for this position is {$160,000 - $175,000}, plus an opportunity to earn an annual discretionary bonus (remove if not applicable). Actual pay is based on various factors including but not limited to the work location, and relevant skills and experience.

We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more. Note, Citizens’ paid time off policy exceeds the mandatory, paid sick or paid time-away policy of very local and state jurisdiction in the United States. For an overview of our benefits, visit https://jobs.citizensbank.com/benefits.

Some job boards have started using jobseeker-reported data to estimate salary ranges for roles. If you apply and qualify for this role, a recruiter will discuss accurate pay guidance.

Equal Employment Opportunity

At Citizens we value diversity, equity and inclusion, and treat everyone with respect and professionalism. Employment decisions are based solely on experience, performance, and ability. Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression (including transgender individuals who are transitioning, have transitioned, or are perceived to be transitioning to the gender with which they identify), genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws.

Equal Employment and Opportunity Employer

Citizens is a brand name of Citizens Bank, N.A. and each of its respective affiliates.