Digital Marketing Specialist-Remote Job at W. L. Gore & Associates
Job
: Marketing & CommunicationsPrimary Location
: Americas-US-MD-ElktonOther Locations
: Americas-United StatesShift
: DaySchedule
: Full-timeAbout Us: Gore is a materials science company focused on improving lives through discovery, product innovation and rewarding careers for our Associates.
About the Industry: The Gore family of consumer products, including our revolutionary Elixir® Strings, is designed to provide superior performance in a wide range of applications. Learn more at gore.com/products/industries
About the Role: We are looking for a Digital Marketing Specialist to join our team. In this role, your primary focus will be on maximizing the user experience on Gore-Tex.com for North America and specified European markets, driving to specific marketing KPIs. You will work closely with the European and North American digital team, brand team, content team, account marketing teams and marketing leaders to ensure the GORE-TEX brand story is told accurately, passionately, and effectively on our website and other digital channels in Europe and North America.
This position offers multiple work arrangements: on-site at our facility in Elkton, Maryland, hybrid or fully remote work allowed in most locations within the United States, depending upon the responsibilities of the role and business needs.*
- Input on overall content development needs and digital marketing calendar for North America and Europe
- Maximize the value of traffic coming to Gore-Tex.com through paid and organic channels, and the blog
- Collaborate closely with NA/EU digital marketing teams to align website content and strategy with overall digital strategy
- Collaborate with marketing analytics team, report regularly on website results and make recommendations based on behavior data in alignment with digital and marketing strategies and external best practices and inputs
- Drive SEO strategy and execution
- Test and optimize continually to improve KPIs
- Work closely with Global Digital Platforms and End-User Experience Specialist to input into web enhancements and technology roadmap
- Collaborate with internal digital studio team on content updates and maintain a clear strategy and editorial plan in support of key marketing objectives
- Collaborate with brand and content teams to develop new seasonal content for the website and collaborate globally with regional teams when appropriate
- Maintain constant dialogue with other marketing teams to uncover opportunities for digital and the website to add value to the marketing organization
Required Qualifications:
- Minimum of 5 years of Digital Marketing experience
- Strong website experience including website management, measurement and merchandising
- Experience with business requirements gathering, persona development, consumer journey mapping, information architecture and experience design
- Experience with Content management systems (Drupal a plus), content organization and translation management
- Practical Experience with usability testing and conversion optimization
- Strong project management skills
- Be a team player that is willing to jump in and get stuff done or help others get stuff done, in a collaborative way
- Pro-active and results oriented with ability to communicate and work effectively with cross functional teams across a global matrix organization
- Ability to translate data into actionable strategies and use of measurement tools (Tableau and/or Adobe a plus)
- Ability to travel up to 15%
Desired Qualifications:
- Experience with social tools and channels
- German fluency a plus
- Eastern time zone preferred
What We Offer: At Gore, we offer comprehensive, competitive rewards in the form of compensation and benefits. Among these are work-life balance and sports programs, 401(k) Plan with a gift, Associate Stock Ownership Plan, health & well-being program with full health plan, and a flexible working program. Within Gore, you will find a unique culture, diversity, equity, and inclusion initiatives, and opportunities for growth and development. Learn more at gore.com/careers
We believe in the strength of a diverse workforce and inclusive work environment. In support of our values and continued success we are proud of Associates around the world who support an inclusive work environment, strive to reflect the diversity of the communities where we operate, and ensure all Associates and external partners are treated with fairness, dignity and respect.
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