Digital Marketing Specialist Job at Western Governors University
The salary range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
At WGU, it is not typical for an individual to be hired at or near the top of the range for their role, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:
$56,600.00 - $82,200.00
If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.
Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.
Job Profile Summary:
The Digital Marketing Specialist will be responsible for managing paid search campaigns and paid online media (including paid social, display and retargeting), optimization of those media activities and reporting out on performance. As the subject matter expert for their audience, the Digital Marketing Specialist will consult with the Sr. Digital Marketing Manager (and college marketing teams) to align digital marketing plans to support performance objectives and implement tactics to achieve and surpass WGU’s lead generation goals.
The Digital Marketing Specialist will have 1-2 years of hands-on digital marketing experience with a track record of achieving excellent results in highly competitive markets by leveraging their advanced digital marketing skillsets.
Favored candidates will possess a strong understanding of all areas considered digital marketing, primarily for lead generation across major search and social platforms.
Essential Functions and Responsibilities:
- Responsible for creating and managing paid video, display, and paid search (Google Ads, YouTube, Facebook, and LinkedIn) campaigns for specific college audiences and degree programs.
- Responsible for optimizing and testing ad performance on a granular level.
- Develop recommendations for new campaign, audience, and messaging approaches that align with the WGU media KPIs.
- Partner with internal teams to implement and execute campaign testing.
- Conduct bid management analysis and adjustments based on data. Manage and maintain campaign budget tracking and optimizations.
- Assist in report building, report development, data analysis and reviewing analytics for key opportunities.
- Responsible for providing data insights and actions for formalized reporting.
- Request creative as well as assist in ideation of creative concepts and messaging along with the internal WGU creative teams.
- Implement and manage audience nurturing lists and strategies across multiple digital marketing channels.
- Assist and collaborate in media planning recommendations.
- Manage 3rd party media relationships with digital and social partners.
- Other duties as assigned.
Knowledge, Skill and Abilities:
- Demonstrates experience and knowledge of digital marketing in social media, display channels, and paid search.
- Experience with daily account management across Google Ads and Social platforms.
- A self-starter that can get the job done without constant supervision.
- Proficient in Microsoft Excel. Data, analytics, and developing reports should be exciting to you.
- Extremely organized when dealing with many ongoing projects.
- Excellent communicator; able to thoughtfully prepare and present reports to other team members, and sr. leadership.
Job Qualifications:
Minimum Qualifications:
- Bachelor’s Degree
- 1-2 years active management of digital campaigns (social, display, remarketing, etc.).
Preferred Qualifications:
- Google or Adobe Analytics experience.
Physical Requirements:
- Prolonged periods sitting at a desk and working on a computer.
- Must be able to lift up to 15 pounds at times.
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Disclaimer:
This Job Description has been designed to indicate the general nature, essential duties, and responsibilities of work performed by employees within this classification. It does not contain a comprehensive inventory of all duties, responsibilities, and qualifications that are required of the employee to do this job. Duties, responsibilities, and activities may change at any time with or without notice. This Job Description does not constitute a contract of employment and the University may exercise its employment-at-will rights at any time.
As an equal opportunity employer, WGU recognizes that our strength lies in our people. We are committed to diversity.
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