Job Type: Full-time

Location: Virtual

Date: May 9, 2023

JOB SUMMARY

Guarantee Digital, a division of Beasley Media Group is searching for a Digital Marketing Specialist. The Digital Marketing Specialist will be accountable for primarily responsible for supporting the development and production of emails for marketing campaigns, including workflows and schedules for marketing automation plans. As a Marketing Specialist, you may be asked to assist other departments with digital campaign launches and reports.

ESSENTIAL DUTIES and RESPONSIBILITIES

• As the Digital Marketing Specialist, you must be able to interpret our client needs and use your collective understanding and experience to develop emails and email marketing campaigns that support broader client marketing initiatives.
• You will also support the maintenance of long-term email marketing campaigns, contribute to email marketing plans and strategies from which these campaigns are defined, and support the roll-out and implementation of tools (or enhancements of current tools) needed to execute the production of email marketing.
• Your responsibilities may also expand to similar functions within digital out of home (DOOH), responsible for supporting the launch of campaigns, pulling counts, or other digital campaign management.
• Collaborate with the email marketing team and Account Management leads to ensure proper execution of email marketing requirements for campaigns
• Image sizing/resizing and other production techniques for optimal deliverability
• Lead email marketing strategy / plan development
• Assist with presenting and explaining information and ideas to team leads

EDUCATION and/or EXPERIENCE

• 3+ years experience in a digital ops or digital marketing role.
• Experience working with paid social ad-buying platforms, third-party ad servers, and CRM data platforms is a plus.
• Be passionately in tune with the latest social marketing, online behaviors, and trends.
• Proficiency in MS Word, Excel, PowerPoint, and current social media outlets (Facebook, Twitter, TikTok, Linkedin, Instagram, Snapchat, Pinterest, etc.)
• Experience with Email Marketing Tools (Site Impact etc.)
• Experience with web-based research tools and methodologies and digital analytics
• Exceptional verbal and written communication, multi-tasking, networking, time management, and interpersonal skills
• Urgency and strong attention to detail, specifically with regards to written communications
• Agency experience a plus
• Experience working in a fast-paced, deadline-driven agency environment.
• Excellent communication and client-facing skills, with the ability to build and maintain strong relationships.

Beasley Media Group, LLC is an Equal Opportunity Employer.