Who we are

FinThrive – formerly nThrive and acquired companies, TransUnion Healthcare and PELITAS – is advancing the healthcare economy. We rethink revenue management to pave the way for a healthcare system that ensures every transaction and patient experience is addressed holistically. We’re making breakthroughs in technology—developing award-winning revenue management solutions that adapt with healthcare professionals, freeing providers and payers from complexity and inefficiency, so they can focus on doing their best work. Our end-to-end revenue management platform delivers a smarter, smoother revenue experience that increases revenue, reduces costs, expands cash collections, and ensures regulatory compliance across the entire revenue cycle continuum. We’ve delivered over $7.6 billion in net revenue and cash to more than 3,245 customers worldwide. When healthcare finance becomes effortless, the boundaries of what’s possible in healthcare expand. For more information on our new vision for healthcare revenue management, visit FinThrive.com

What we offer

Our people make us great. We know that our colleagues are the most integral part of our story.

We offer a flexible, work-from-anywhere environment -coming together across time zones, countries, home offices and computer screens. Our valued team members work across the U.S., Canada, India and beyond.

We encourage you to take time away from work –whenever you need it. Our flexible time off lets you make time for what matters most. We want you to travel, refresh, spend time with family and friends, and give back to your communities. 

We’re big on professional development. Through training and education, we help you develop the skills you need to excel in your role and beyond.  

We’re proud of our award-winning culture. We've been certified as a “Great Place to Work” since 2017.  Our goal is to engender a culture based on diversity, inclusion and respect—a culture where your voice is valued—and you always have a seat at the decision-making table.

FinThrive Perks

• Fully remote working environment
• Flexible time off (FTO)
• Professional development opportunities
• 12 Weeks of paid parental leave
• In-person and virtual company retreats
• 5-days of paid volunteer hours at an approved 501(c)(3) Organization
• Company lump-sum contribution to HSA-eligible medical enrollees
• 401k Eligible upon date of hire—up to 3% company match
• Exclusive discounts from your favorite brands via PerkSpot

Impact you will make

FinThrive is looking for an experienced and metrics-driven Digital Marketing Manager to join our growing team. The right candidate is a customer-centric innovator to curate sustainable long-term digital strategies that grow the business and position FinThrive as a leader in the competitive landscape.

This position is an integral part of a dynamic Brand, Digital and Marketing Communications team, evaluating digital channels and mapping out strategic opportunities, always aspiring to improve and optimize the customer experience. This role supports brand experience marketing initiatives and owns digital strategy in its entirety – from content syndication and advertising to paid media and search engine marketing.

The ideal candidate has B2B experience and a demonstrated history of creating top-notch digital experiences and actionable plans that generates conversions. For this position, you should have in-depth knowledge how digital marketing interactions fit into broader customer experiences.

What you will do

• Set digital marketing strategies across all necessary platforms and owned property (website, social media, etc.)
• Leverage digital touch points to convert audiences that show expression of interest
• Collaborate with internal teams to create landing pages and optimize user experience, identifying critical conversion points and drop off points and optimizing user funnels
• Use Google Analytics to understand multiple audiences and generate reports that reveal descriptive, behavioral, interaction and attitudinal data that will drive strategy, collaborating and informing brand team of persona findings
• Develop and scale awareness in content syndication
• Implement targeting tools on social media and pay-per-click campaigns
• Deploy digital analytics and optimization strategy across all channels to identify opportunities for improvement through data-driven insights and tracking against KPIs
• Analyze web traffic metrics and implement strategies to boost web presence
• Build brand awareness and authority through user engagement
• Implement and monitor SEO/SEM strategies to improve organic site traffic and identify PPC opportunities on SERPs
• Liaise with Brand Manager, Content Manager, Corporate Events and Creative Services to optimize customer experience and ensure brand consistency
• Identify digital advertising needs and opportunities

What you will bring

• Bachelor’s Degree in Marketing or related concentration
• 5+ years relevant digital marketing strategy experience in a performance-driven marketing organization
• Demonstrable experience with SEO/SEM and CRM software
• Expert level knowledge of SEO/SEM
• Solid knowledge and direct experience with Google Analytics and other web analytics tools
• Strong analytical and project management skills
• Excellent writing and presentation skills
• Proficient in Microsoft Office applications
• Healthcare, data or risk/fraud solutions background

What we would like to see

• Famiarilty with Hubspot, Salesforce, and/or Pardot or other marketing systems

Job Type: Full-time

Pay: $63,000.00 - $100,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Application Question(s):

• Do you have Expert level knowledge of SEO/SEM ?
• What is your desired salary for this role?

Education:

• Bachelor's (Required)

Experience:

• Digital Marketing: 5 years (Required)

Work Location: Remote

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