Digital Marketing: Growth Manager Job at SUGARED + BRONZED
About Sugared + Bronzed
Sugared + Bronzed revolutionized airbrush tanning with a proprietary solution and revived an all-natural, ancient Egyptian form of hair removal called sugaring. We’re extremely passionate about providing exceptional services in beautiful, upbeat, and welcoming spaces that make your appointment something to look forward to!
Position Overview
The S+B Digital Marketing Manager will be responsible for driving digital awareness of S+B locations (particularly new ones) and growing e-commerce resulting in incremental sales. This position will be responsible for setting the standards and strategies for launching ads, managing progress, tracking performance, testing & adjusting based on performance.
Do you have an obsession with data and analytics? A love for creating revenue, and a willingness to try anything once? If so, read on- we may have the job for you!
Role and Responsibilities
- Drives traffic to new and existing S+B locations through digital advertising tactics. Works with director of marketing to plan digital strategies and campaigns.
- Owns Digital Marketing - Sets up digital ads (Meta + Google), tracks ROI, drip campaigns, analyzes results and develops adjustment strategies to improve results.
- Including but not limited to
- Meta Ads
- Google Ads
- SEO
- Email marketing, SMS marketing
- Including but not limited to
- Creates and executes strategy to increase traffic for local markets and S+B brand level
- Works cross functionally with Operations to communicate cross promotions and new offerings into Shop locations
- Manages and drives traffic to S+B locations and e-commerce via digital advertising including Google Adwords and analysis using Google Analytics
- Manages eCommerce Shopify site and collaborates with developer to ensure best performance and uses all the Shopify Plus tools available
- Partner with product director to launch eCommerce on Amazon
- Ability to identify content needs and partner with marketing team to brief in needs.
- Oversees Yelp, Google My Business, and other avenues for potential clients to find S+B
What we’re looking for
- 2+ years of experience in digital marketing and eCommerce
- Experience with Google Adwords + Facebook Ads Manager
- Must have experience with tracking, google analytics, ROI, A/B testing, and optimizing
- A willingness to experiment + try (and own!) new ideas
- Prior retail or brick and mortar marketing experience is a plus
- An eye for design + experience in basic design
- Basic coding is a plus
- Experience with Shopify is preferred
- Excited about learning the new platforms!
What you’ll get
- The opportunity to work directly with founders on a weekly basis
- A work environment that will be anything but boring
- Huge potential to grow + advance
- Flexible vacation time + benefits (medical, dental + vision)
- Freedom in experimentation and creativity
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