Digital Content Writer Specialist Job at Siemens Digital Industries Software
Do you love storytelling and driving results?
At Siemens Digital Industries Software, you will join a globally distributed team that’s driving the future of marketing. We believe in people-first marketing and people-first work! We are looking for a dynamic, results-focused content writer to deliver quality writing pieces that appeal to our audiences in the our focused industries (automotive, battery, etc.). Bringing your experience with the buyer’s journey, engagement strategies, and execution, you’ll immediately make an impact through a positive relationship with your peers, content marketing specialists, and a large team of B2B marketing professionals.
Think customer-first when you build digital experiences with your content. To be successful in this role, you should be a great storyteller with a keen eye for details and proficient in researching technical subject matters. You will be responsible for the creation of best-in-class content ensuring our industry solution messaging engages our readers and search engines.
Experience in demand generation marketing for software is needed. You will work with regional teams and partners around the globe, so international marketing experience is helpful. Together, we will continually review campaign and program performance and results to ensure we exceed our team’s targets.
Key Responsibilities
- Build content (white papers, eBooks, blogs, articles, etc.) targeted at campaign personas to optimize the customer journey and
deliver the right message at the right time
Conduct research and SME interviews on industry solution topics
Turn complex data and technical information into compelling stories to craft clear and concise persona-based narratives
Proofread and edit
Required Qualifications
Bachelor’s degree in Marketing, English, Journalism or related field
The right person has 2+ years of successful experience across B2B digital and inbound marketing
Proven work experience as a Content Writer, Copywriter or similar role
Experience with Content Management Systems (e.g. Contentful)
Results-oriented and flexible to work in a fast-paced environment
Proven track record of owning outcomes and optimizing for engagement and conversion metrics
Strong verbal and written communication skills and the ability to work optimally across internal and external organizations
Possess outstanding problem-solving, analytical, and research skills
Keen eye for details and an obsession for accuracy
Understanding of search marketing
Employee Benefits
Healthcare benefits (medical, dental, vision)
Life insurance covered by Siemens.
Long-term and short-term disability plans covered by Siemens.
401K matching
Flexible time off, including paid volunteer time off
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Working Conditions/Physical Requirements:
Normal office environment or working remotely
Minimal travel required (less than 15%)
The salary range for this position is $93,400 to $168,100 and this role is eligible to earn incentive compensation. Siemens offers a variety of health and wellness benefits to employees. Details regarding our benefits can be found here: www.benefitsquickstart.com. In addition, this position is eligible for time off in accordance with Company policies, including paid sick leave, paid parental leave, PTO (for non-exempt employees) or non-accrued flexible vacation (for exempt employees).
At Siemens we are always challenging ourselves to build a better future. We need the most innovative and diverse Digital Minds to develop tomorrow’s reality. Find out more about the Digital world of Siemens here: www.siemens.com/careers/digitalminds
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Job Family: Marketing
Req ID: 360624
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