Digital Content Manager Job at Guilford College
Guilford College Greensboro, NC 27410
$49,403 - $63,236 a year
Posting Details
Position Information
Title
Digital Content Manager
Hiring Range
$49,403 - $63,236
Department
Marketing
Posting Number
S00649
Exempt or Non Exempt
Exempt
Reports to
Raymond Ty Buckner
Full or Part Time
Full Time
Number of Months
12 Months
Work Schedule
Monday thru Friday 8:00 a.m. – 5:00 p.m.
Position End Date (if temporary)
Position Summary Information
Basic Function
Manage content for Guilford College’s website and primary social media accounts in order to effectively communicate academic and co-curricular opportunities and other important information to prospective and current students, alumni, potential and current supporters and the general public. Work with other members of the Communications & Marketing team and key partners related to marketing and technology to ensure content is fresh, relevant, impactful and aligned with strategic objectives.
Duties and Responsibilities
Manage all content for the College’s website.
- Develop and maintain content for web pages, working cooperatively with Enrollment, Advancement and Alumni Relations, Office of the President, Office of the Provost and various academic departments
- Manage and maintain website content in Drupal
Communicate the college’s brand identity through the website.
- Assist in the development and implementation of key messages and branding
- Assist with the research and decision for various marketing initiatives
- Work to extend brand standards on the website
Conduct ongoing effectiveness assessment of the website.
- Maximize website accessibility, usability and effectiveness
- Monitor and evaluate comprehensive tracking reports that guide website development
- Recommend site design changes
Manage content on the College’s main social media accounts.
- Develop and maintain content for Facebook, Instagram, Twitter, Linked In and other social media in cooperation with various content sources on campus
- Maximize engagement through social media best practices
Handle other projects assigned by the Vice President of Communications & Marketing.
Minimum Qualifications
- Three or more years of professional experience in Web content management
- Proficiency in working in Drupal (the platform on which the Guilford website is created)
- Familiarity with search engine optimization and usability testing
- Experience creating and managing social media content effectively
- Excellent written and oral communications skills
- Attention to detail and willingness to learn new skills
- Bachelor’s degree in communications, graphic design or related field
Preferred Qualifications
- Experience in a higher education setting
- Project management and working as part of a development team
Physical Requirements
Posting Detail Information
Open Date
04/21/2023
Close Date
Open Until Filled
Yes
Special Instructions to Applicants
Guilford College does not discriminate on the basis of sex/gender, race, color, creed, religion, national origin, sexual orientation, gender identity, disability, genetic information, military status, veteran status, or any other protected category under applicable local, state or federal law, ordinance or regulation. See our full Statement of Non-Discrimination.
Additional Information
As an institution that is grounded in the relentless pursuit of core values that include equality and justice for all, the College adheres to Title IX and to all other federal and state civil rights laws banning discrimination in private institutions of higher education.
Guilford College does not discriminate on the basis of sex/gender, age, race, color, creed, religion, national origin, sexual orientation, gender identity, disability, genetic information, military status, veteran status, or any other protected category under applicable local, state or federal law, ordinance or regulation. The prohibition on discrimination applies to any and all educational program or activities that Guilford College operates, including but not limited to admissions policies; educational programs; scholarships, loans, and other financial aid; and athletic and other school-administered programs, services, and activities. The prohibition on discrimination also applies to applicants or employees with respect to employment.
For additional information related to our nondiscrimination and Title IX policies and procedures, visit Guilford College’s online policy library . If accommodation or assistance is needed in completing this application, contact Human Resources at 336-316-2134 or email us at hr@guilford.edu.
Guilford College is committed to providing a safe and secure environment for students, faculty, staff, visitors and others, and to protecting College assets. Well informed hiring decisions assist in this effort. To accomplish this goal, the College performs background checks on new employees.
About the College: *Founded in 1837 by the Religious Society of Friends
(Quakers), Guilford College is a selective four-year liberal arts college
located on a 335-acre campus in Greensboro, NC. Known for its challenging,
socially engaged programs in the arts, humanities, business, policy, and
sport studies, social sciences, natural science and mathematics, Guilford
is an intentionally diverse, inclusive community where students and faculty
collaborate critically and creatively to address complex issues and
problems with an emphasis on interdisciplinary perspectives.
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