ThriveDX (formally HackerU) is a Global leader - on the cutting edge of digital skills training and transformation. For more than a decade, we have trained thousands of industry experts as well as governments, military, intelligence, law enforcement agencies and top tier enterprises.

Originally founded within Israel's vibrant high-tech ecosystem, ThriveDX brings a depth of experience and knowledge to partner with continuing education programs, preparing learners and helping them gain employment in a rapidly growing digital workforce.

From top universities like University of Miami, University of Michigan, New York University and California State University - we provide a turnkey solution that propels students into meaningful careers. Through these partnerships ThriveDX is working to uplift learners of all socio-economic backgrounds to close the global digital skills gap one student at a time.

ThriveDX is rapidly expanding in the EdTech market and looking to hire an emerging creative leader with a vision for transforming marketing insights into impactful campaigns and content that inspire students to reach toward a more fulfilling future. The Manager, Creative Copy possesses expert knowledge in messaging strategy and storytelling for the digital marketing landscape and has the creative artistry to bring it to life. This individual has the distinct ability to zoom in on the details without losing sight of the bigger picture.

This is a highly collaborative role required to build relationships and innovate alongside leaders in all facets of the Marketing organization. This individual will maintain a deep knowledge of ThriveDX programs, market trends, competitive offerings, customers and the customer journey and have the keen ability to translate them into a cohesive messaging strategy.

Essential Functions

• Lead the ThriveDX copy team in the innovation and expansion into storytelling for full funnel marketing
• Establish best practices, processes and efficiencies for strategic copy development
• Exhibit leadership in the development of fresh, innovative concepts that support marketing strategies and deliver measurable impact
• Guide the team through creative copy concepting, development and execution
• Collaborate with Marketing Operations on departmental capacity management initiatives by advising on copy team's bandwidth and assisting with prioritization of workload
• Translate audience insights into actionable messaging and creative strategies, identifying areas of performance improvement, and collaborating with cross functional teams to improve the end-to-end customer journey experience.
• Coach writers to interpret and analyze marketing strategy to execute exceptional creative copy
• Perpetuate and inspire solution-focused thinking in pursuit of quality across all aspects of the work and the organization
• Develop strong partnerships with other leaders in the Marketing organization to create a culture of performance, support staff retention and talent recruitment

Education and Experience

• 8+ years of copywriting experience working in a fast-paced, high-volume marketing team. Agency experience is a plus.
• 2+ years of staff management experience (staff management in a remote environment is preferred, but not required)
• Bachelor's Degree in Marketing, English, Journalism, Communications, or related field preferred
• Proficient in the creative communication development process and best practices for the digital marketing environment
• Baseline knowledge of the Adobe Creative Suite and Wordpress
• Familiarity with Jira (or similar), Figma and Miro preferred
• Fluency in English, spoken and written; must exhibit strong fundamental grammar, spelling and punctuation skills with a sharp attention to detail
• Portfolio or samples of past writing required

Competency

• Self-motivated, solution-focused, strategic thinker
• Strong communication skills and ability to deliver comprehensive creative feedback
• Excellent time-management skills and ability to prioritize to achieve highest impact
• Ability to operate and thrive in a fast-paced, high volume, deadline-driven environment is a must
• A high degree of adaptability, resilience, resourcefulness, enthusiasm and meticulous attention to detail are highly preferred
• Highly motivated and determined to reach target-driven goals; must be able to effectively self-manage a variety of complex initiatives in varying environments and cultures
• Commitment to Diversity, Equity and Inclusion as an integral part of company culture, brand and brand messaging

Core Values

Different is Good - At ThriveDX, we are a diverse, global family of lifelong learners, innovators, and education advocates.

Community is Everything - Passion, enthusiasm, and support is interwoven into the fabric of our growing community of lifelong learners.

We Courageously Make Change- We're not afraid to ask the big questions and then work to create the solutions.

We deliver on our Promises - We hold ourselves accountable for all that we do, for every partner we serve and every learner we support.

Excellence is the only Option- Because we are passionate about education, technology, and advancement for our global community, we expect nothing but the very best from ourselves, our products, and the experiences we provide.

Hiring Process

• The initial conversation will be a zoom interview with a member of our talent acquisition team for 30 minutes.
• Followed up by a 30 minutes zoom interview with the hiring manager
• A 45 minute zoom panel interview with peers within the team and other departments that collaborate with this role
• A final zoom interview with another team member

Our Offer

• Competitive benefits package: Medical, Dental ,Vision, 401k (employer match), Paid-time off, Volunteer Time off, 100% remote

Your Success is our Success

If you are an exceptional team player who is ready to break down walls and forge into uncharted territories, if you want to lead a team of ambitious, passionate and like-minded individuals, then this role and this company is for you!

If you are a Self-starter with a "deploy on day one" mindset who has the confidence and ability to bring substantial value to the organization on an immediate and continued basis, you are the perfect match for us.

We are a group, a family, dedicated to changing-lives with a "Work hard – Play hard" attitude, who value individual contributions towards the collective goal and we cannot wait to meet the next member of our team! (and YES, we mean you)