Job Description:
Our client is looking for an experienced Content Strategist to influence the collection of templates that our customers use. Our templates are designed to help customers get inspired, save time, and create like a pro. Templates play a vital role in customer perception, inspiration, engagement, and retention. As our template collection continues to grow and evolve, we are seeking a talented content strategist who is passionate about researching customer needs to support content planning.

• Build a foundational list of end user customer intents, mapping to audience segments
• Identify new content opportunities and unmet needs, leveraging your industry knowledge, cultural trends, customer research, available reports and customer signals
• Conduct ongoing industry research on social media for individual categories to inform recommendations
• Create alignment of content strategy with Jobs To Be Done framework from product teams
• Recommend intent coverage to inform template planning, partnering with Content Design

Purpose of this team This team is focused on creating the content (ex: digital media templates)

Reason for the request Resource needed to assist with sorting content.

Typical task breakdown and operating rhythm

• 60% research and updating the spreadsheet
• 20% connect with sponsor over changes
• 10-20% collaborating and building awareness with product teams and other stakeholders

Expected working hours 40 hours a week, M-F, 9am-5pm (PST preferred)

Location Requirements HTX Details none

What makes this role interesting? You have a chance to work on the new app and understand the backend of content that you see on templates.office.com site.

Team Culture Cross functional team of fun artistic and supportive people.

Unique selling points Value added or experience gained The contractor will be able to work in a cross functional org that works on content maping to improve customer experience

Years of Experience Required 5 years

Degrees or certifications required Not necessary

Disqualifiers someone who is more of a content creator instead of a content archiver. Someone who does not have any interest in social media.

Best vs. Average

• Best They can manage a large digital access content collection and have experience with organizing large amounts of digital content,
• Average has only some experience in organizing data, has experience with social media (not content creation side)

Required Skills

• 5+ years in creative content publishing/management, preferably in digital media or tech industry
• Deep understanding of customer intents, social signals and cultural trends, and what makes amazing content resonate and be successful
• Experience with a large digital content portfolio, including taxonomy and metadata management
• Proven track record researching and using data to inform and optimize content performance
• Understanding of a content pipeline and lifecycleyou know what it takes to get from ideation to delivering final assets

Preferred Skills

• Customer and data obsessed, always learning and refining to deliver user delight and business impact
• Ability to switch and balance big-picture thinking and nailing the details
• Ability to express ideas with clarity and drive alignment with cross-organization stakeholders
• Exceptional critical-thinking skills
• Proficiency with Microsoft 365/Office consumer products (Word, PowerPoint, Excel) and social media platforms
• High degree of fluency in English language

Performance indicators

• Quality of the contributions to improving and evolving the intent mapping list
• Do they make good recommendations on what we can do with the content portfolio

1. Large content portfolio experience | 5+ years
2. Experience in real world use cases | 5+ year
3. Experience in market research | 5+ years


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