RxBenefits, the industry’s first and only pharmacy benefits optimizer (PBO), is seeking to hire a Client Marketing Manager to build winning programs to drive customer retention and upsell programs through programs that engage, inform, and reinforce the value of the relationship with RxBenefits. This individual will closely align with the leadership of the Account Management organization to identify, prioritize, and execute high-value marketing programs and activities that will improve client loyalty and client-level profitability.

Reporting to the Senior Director, Product Marketing, the Client Marketing Manager will own the strategy, execution, measurement, and evaluation of marketing tactics aimed at driving retention and upsell opportunities. This individual will develop a deep understanding of the needs and goals of our clients by working across all levels of the Account Management organization. An important part of this role will be to ensure that our Account Teams can crisply and effectively articulate the value of RxBenefits’ solutions as well as how our programs and capabilities work together to provide the most comprehensive specialty management solution in the pharmacy benefits market.

Job Responsibilities Include:

• Develop an annual integrated marketing plan focused on driving retention and upsell to increase customer stickiness and profitability
• Devise and manage marketing campaigns and programs aimed at improving retention and upsell, including but not limited to, email campaigns, webinars/lunch and learns, welcome & nurture programs, and client newsletters
• Maintain a library of Account Management enablement materials with clear communications plans and instructions for use to ensure successful internal adoption
• Develop a deep audience and industry knowledge to drive the right messaging, at the right time, and in the right channels for this audience
• Work closely with the Market and Client Insights Analyst to understand client needs and how to most effectively address them
• Gain an understanding of the customer journey and determine how to best impact client decision-making at various points along the journey
• Work with Product Marketing Managers to leverage commercial enablement tools to drive client messaging and outcomes
• Communicate marketing plans with key internal partners inside the marketing team and across key functional partners including Account Management, Operations, and Learning and Development
• Support retention efforts for at-risk clients, including customized presentation and communications support
• Track, report, and analyze program performance to understand effectiveness and identify lessons learned and opportunities to improve results
• Arm the account teams with an array of impactful tools to enable them to share the differentiated value that RxBenefits offers
• Attend account team meetings at all levels to best understand the challenges and needs of the internal teams and their clients
• Develop a list of best practices related to driving improved retention and product upsell

Required Skills / Experience Include:

• BA/BS/Master’s in Marketing, Business, or Communications (or equivalent work experience)
• Minimum of 8 years in strategic marketing with a proven track record of creating high-performing, data driven programs and campaigns
• Minimum of 3 years' experience in roles focused on client retention and product upsell
• Experience with pharmacy benefits or healthcare strongly preferred
• Strong project management experience with a strong attention to detail
• Excellent leader, collaborator, communicator, and self-motivator with the ability to get the job done.