About Us

Founded 40 years ago, Gibson Overseas has become a leader in the Tabletop and Housewares industry. We are an award-winning, fourth generation, privately-owned company with headquarters in Los Angeles. Gibson is a leading Tabletop, Glassware, and Housewares manufacturer with a focus on home cooking and entertaining. The company works with the majority of leading USA retailers and has a notable global presence. Gibson has a powerful portfolio of 'house' and licensed brands; and a strong private label business.

PEOPLE ARE OUR #1 PRIORITY

Please visit us at: http://www.gibsonusa.com

About the Brand Manager:

The Brand Manager is responsible for effectively managing several of our National Licensed Brands and supporting our sales efforts through strong brand and product management.

About the Job

• Work cross-functionally across all relevant departments to deliver relevant and compelling new branded product programs.
• Analyze current brand/market positioning and generate relevant consumer insights
• Work with sales and our current and prospective customers to understand their needs and identify growth opportunities
• Help shape and communicate brand positioning, strategies and priorities
• Translate all brand elements into relevant product/marketing plans; and go-to-market tactics
• Deliver innovative and relevant marketing campaigns and promotional activity
• Implement targeted brand campaigns and new product launches
• Improve the company's reputation and drive incremental brand growth

Requirements:

• Bachelor's degree in Marketing or related field
• Minimum 3-5 years of professional related experience, with emphasis on brand marketing
• The ability to develop branded product and marketing strategies
• Experience identifying target audiences and designing effective campaigns
• Strong analytical skills, combined with exceptional creativity skills
• Excellent communication skills, across all levels including executive-level
• National Brand management experience

About You

• You work professionally across all levels of the organization
• You are up-to-date with latest trends and marketing best practices
• You are data-driven and have an affinity for numbers
• You can measure and report performance on all marketing campaigns, assessing ROI and KPIs
• You can monitor market trends, research consumer markets and competitors activity
• You can monitor product distribution and consumer reactions
• You can devise innovative growth strategies
• You have excellent organizational skills, with strong attention to detail
• You are computer savvy with good MS Office skills, Excel, Word, PowerPoint, Outlook
• You are a self-starter and independent thinker
• You bring something unique to the team

Gibson Overseas is an equal opportunity employer and does not discriminate based on gender, race, or sexual orientation