At Lakeshore, we create innovative learning materials and world-class guest experiences for teachers, parents and children. Since 1954, we’ve grown into a global community—with a thriving e-commerce business, multiple catalogs, 60+ retail stores, a peerless national sales force, plus international offices that support our preeminent supply chain division. But today we’re working better, smarter and faster than ever—and setting our sights even higher. We’re building an infrastructure designed for scalability, embracing data-driven decision-making and using technology to improve efficiency and ensure the best tools for the best work. Most importantly, we continue to invest in a diverse team of inquisitive top talent who fuel each other’s passions and curiosity, take risks, try new things, and believe that every new day brings opportunities for growth.

We are looking for a B2B Events Specialist to join our team. In this role, you will focus on creating and executing various booth experiences at industry trade shows, expos, etc. You will be responsible for partnering with internal cross-functional teams to conceptualize in-person booths, support thought leadership webinars, prepare and manage event timelines, coordinate technical aspects, process invoices and deliver all marketing materials and messaging.

This position requires impeccable project management skills, strong attention to detail and the ability to manage a variety of projects and tasks. Successful candidates will have experience planning and executing events (specifically within the B2B space), finding creative solutions to problems and collaborating with key stakeholders.

This B2B Events Specialist role is based in Carson, CA. The B2B Events Specialist will need to be onsite on a reoccurring basis.

A day in the office looks like this:

• Managing end-to-end planning, including logistics and execution for Lakeshore’s presence at industry trade shows, which includes organizing marketing materials, processing payments and invoices, and engaging with conference hosts and vendors
• Owning the project timeline and overall management for all assigned events as well as the related day-to-day communications with Sales, internal executives, relevant speakers and other program participants, and other external partners
• Collaborating with cross-functional partners (including Marketing, Sales, Product Development and Creative) to develop best-in-class booth concepts and experiences for each event we attend
• Escalating risks and challenges appropriately; and ensuring everything is delivered on time and on budget
• Attending larger events to help set up booths, managing the run of the show, ensuring everything is running smoothly and serving as point person during the show
• Managing our sponsorship/partnership opportunities at various industry events
• Managing the creative needs for each event by developing marketing briefs and working with our internal design team to deliver highly effective marketing materials
• Developing and maintaining the events calendar
• Delivering post-event reports with data-driven analysis including attendee feedback, goal attainment and recommendations for future event improvements
• Assisting with onsite requests as needed, including attending onsite walk-throughs with executive teams
• Communicating event deliverables, objectives, timelines and next steps through a variety of different platforms and systems including Workfront, Teams, Outlook, etc.
• Supporting special events–related projects as needed, including internal events

Got the skills and experience? Here’s what we’re looking for:

• BA/BS degree in related field preferred (Event Planning, Hospitality or Marketing)
• 3–5 years of event planning experience, with additional experience in the B2B space
• Extremely clear communicator with excellent written and verbal communication skills
• Positive, can-do problem solver who enjoys working in a fast-paced environment
• Ability to be nimble and pivot in project direction and execution when needed
• Working knowledge and comfort working in Salesforce and Workfront a plus
• Ability to make decisions and ask questions based on data

And here’s our end of the bargain!

• Hourly: $30.65-$33.65 with an annual bonus of up to 10%
• Excellent medical/dental and vision coverage—EPO, PPO and HSA
• 401(k) retirement plan with company contribution (because you will retire someday)
• Flexible benefits—choose what you like, ignore the rest
• On-site preschool for our employees’ children
• On-site employee gym for all levels/fitness needs
• Generous employee discount on products that make you smarter
• Casual dress…and we really mean it

At Lakeshore, we know our diversity makes us stronger, and when everyone feels included and valued, we all win. We strive to embrace our differences and create an intentionally diverse and inclusive community that is representative of the teachers, families and children we serve.

We know we couldn’t do the extraordinary things we’re doing without the people on our team. Thanks to the passion and enthusiasm of this spectacular group, Lakeshore is more than a great place to work—it’s a great experience to be part of. Day in and day out, we give everything we’ve got to create products that instill a sense of wonder and foster a true love of learning. To help maintain this high bar for success, we’re constantly on the lookout for people to join us. So if you’re a down-to-earth professional who shares our desire for making a difference, we’d love to hear from you.

To learn more about Lakeshore, visit www.lakeshorelearning.com/careers

Equal Employment Opportunity Policy
People are selected to become members of the Lakeshore family based on skill, merit and mind-boggling talent—not based on race, color, creed, sexual orientation, gender or gender identity, marital status, domestic partnership status, military status, religion, age, national origin, ancestry, alienage, AIDS or AIDS-related complex status, genetic information, predisposition or carrier status, status as a victim of domestic violence, physical or mental disability, or any other characteristic protected by applicable law. If things aren’t equal, we all lose.

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