Associate Manager Marketing Analytics, International Job at The Hershey Company
Job Location: Remote
This position can be remote based in the US or internationally
COVID-19 Vaccine Safety Mandate
This position requires that you must be fully vaccinated for COVID-19 (even if working remotely) and present proof of vaccination before beginning employment. If you receive an offer of employment, you will be asked as part of the background check process to upload a copy of your vaccination card. If you believe you require an accommodation for medical or religious reasons related to the vaccine safety mandate, you may submit a request after you receive an offer of employment. Instructions on how to do so will be provided in your offer letter.
Company Information
The Hershey Company (New York Stock Exchange: HSY) manufactures, distributes, and sells confectionery, snack, refreshment and grocery products around the globe. The Hershey Company’s vision is to evolve from leading in confection to leading in snacking by bringing moments of goodness to consumers around the world.
The Hershey Company produces top confection brand including REESE’S, HERSHEY’S, TWIZZLERS, JOLLY RANCHER, and many others, and has recently acquired fast growing snack brands including SKINNY POP, PIRATES BOOTY, and DOTS PRETZELS.
At The Hershey Company, we're committed to making a difference in the communities where we live, work and do business. This commitment dates from the earliest years of our company and is a vital part both of our heritage and of who we are today.
For over 125 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on helping children succeed.
Our mission is to create a world class environment that attracts, develops/grows and retains world class people. We will build organizational capabilities and passion that compete in the present and build for the future to enable and encourage balanced and healthy lives.
Job Description
The International team is on a journey to double our business over the next 10-years by bringing more moments of goodness to consumers. As a critical member of the Hershey International Commercial Growth Office (iCGO), the Associate Manager Marketing Analytics is accountable for supporting this journey by leveraging the power of data analytics to drive marketing growth across the international team (Globe excluding USA).
They will work in partnership with the iCGO marketing team and regional marketing teams to develop and promote a long-term strategic measurement plan for the international organization. In addition, they will support, through analytics, the success of (including but not limited to) digital commerce, SME, social, MarTech, campaign performance management, etc. They will promoting a culture of measurement and experimentation by fostering agile practices (test/learn scale/fail fast program).
The successful candidate will have a passion for data & analytics, knowing that it is a key competitive advantage for driving our beloved brand growth, championing the consumer and enhancing marketing excellence.
Working closely with international marketing teams you will…
1) Develop and Enhance our Digital Commerce/Marketing Capabilities
a. In partnership with regional teams, work to develop a strategic growth roadmap for digicom
b. Leveraging data to target optimization within awareness, consideration and purchase (shopper funnel)
c. Benchmark industry best practices quarterly to identify key ecom/digicom trends to exploit & pinpoint levers to pull within the strategy to maximize sales
2) Data analytics to enhance Marketing Activation Potential
a. Campaign/media analysis (traditional, SME, Social, etc.), in-year activation optimization. Recommendations for future activation optimization
b. Responsible for data analytics; existing marketing capabilities, new capability development,
developing a framework/playbook on how to maximize data to drive our growth strategy
c. Analyze market data on a monthly basis to assess areas of opportunity across international regions
d. Support the development of our multi-year capability building roadmap
3) Reporting
a. Deliver International Digicom analytics dashboard (tracking KPIs and financial metrics), recommend optimization required to hit plan
b. Deliver marketing dashboards, reporting and KPI tracking
Create and manage multi-regional share tracking tool
- Proactive & passion for learning
- Proven track record of delivering results, sense of urgency
- Strong collaborator and influencing skills
- Strong communication skills; active listening and written/oral communication
- Excellent project management skills
- Strong analytics, ability to leverage multiple data sets to drive insights into action
- Digicom proficiency and ability to learn as this area continues to develop
- High proficiency in Power Point, Excel, Nielsen/IRI or equivalent
Education & Experience:
- Bachelor’s degree, MBA not required but preferred
- Minimum 3-5 years of progressive responsibility within CPG, digicom/marketing experience.
- Strong analytics background
#LI-AM1
The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans
If you require a reasonable accommodation as part of the application process, please contact the HR Service Center (askhr@hersheys.com).
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