Area Manager, Fragrance - LATAM

MAIN PURPOSE:

The Area Manager Fragrance, leads the retail & operational marketing execution for the perfume category in Latin American, Mexico and Brazil, both domestic markets & Travel Retail. This person is accountable for executing strategic action plan for the commercial performance and the operational execution of the fragrance execution at the region.

In the current retail transformation context, this person will have to pursue retail business acceleration.

KEY RESPONSIBILITIES

• Ensure the consistency between all markets/networks, execute and lead the operational strategy in the region.
• Drive retail excellence and productivity, implement and follow up retail & marketing KPIs to maximize the business performance and drive targets achievement.
• Ensure the execution of all planned in-store marketing activities, animations and events.
• Execute the retail acceleration plan in the region with is the priority #1.

Follow up and monitor action plan by market, distributor/agent.

Responsible for brand image, sales performances & profitability monitoring in retail, travel retail, domestic flagships and top doors.

• Responsible to build strengthened partnerships at the POS and local level.
• Understand and analyze context to propose commercial opportunities and develop yearly strategic action plans with the partners and boutique managers.
• Follow-up monthly on performance and action plan implementation.
• Finance: Ensure that partners are current in conjunction with the finance department, payments.
• Sanitary Registration: Be the liaison between the maison and the partners.

DIMENSION:

• South America, including Mexico and Brazil
• Responsible on the execution of the strategic 3 year plan road map by channel:
  • Retail

  • Travel Retail

• Department stores and E-commerce

JOB PROFILE:

• Bachelor Degree in Business, Finance, Marketing or International trade required. MBA a plus.
• Five years’ experience in the international sales, preferable in luxury products.
• Desired experience in the Latin America and Caribbean market.
• Perfume and cosmetics industry or luxury retail experience.

Technical skills:

• Proficient in Microsoft Word, PowerPoint, Excel, high level of power analytics. French and Spanish a plus.

Personal skills:

The successful candidate will have the following personal qualities:

• Strong knowledge in sales and marketing strategies and techniques, preferable in luxury products.
• Proven sales track record.
• Excellent oral and written communication skills.
• Excellent presentation skills.
• Open minded, agile, influencer.
• Retail oriented.
• Entrepreneurial spirit and team player.
• Availability to travel 50% and work extended hours.
• Familiar with international variances in cultural and legal issues.