Lifepoint Health has an opportunity for an Area Director of Business Development to join our team!

Position Summary:

The Area Director of Business Development is responsible for the development and implementation of business and marketing plans for the Rehabilitation Hospitals/Units. Candidate will establish strategic marketing plans in collaboration with senior leadership to achieve the facility's objectives. This position designs and maintains a system for strong relationships with Managed Care Providers, Medicare, Case Managers, other payers, and appropriate hospital personnel to accomplish the development and maintenance of a strong and successful patient referral network, and beneficial reimbursement arrangements. The Director of Business Development is responsible for the overall management of the Marketing and Admission Team.

About Lifepoint Health:

Lifepoint Health is a leader in community-based care and driven by a mission of Making Communities Healthier. Our diversified healthcare delivery network spans 29 states and includes 63 community hospital campuses, 32 rehabilitation and behavioral health hospitals, and more than 170 additional sites of care across the healthcare continuum, such as acute rehabilitation units, outpatient centers and post-acute care facilities. We believe that success is achieved through talented people. We want to create places where employees want to work, with opportunities to pursue meaningful and satisfying careers that truly make a difference in communities across the country.

Essential Functions:

• Implements a comprehensive business plan to ensure Census and Mix Forecasts are met and/or exceeded. The business plan will include and identify internal and external targets (by specific referral groups and percentages); insurance rate targets (averages) and action plans to evaluate the effectiveness of the Clinical Liaison Team. The business plan will be accessed and updated no less than quarterly to ensure that all business indicators are met.
• Ensures comprehensive external information is gathered on a continual basis with regard to markets, customers and competitors.
• Will be the managing director over the clinical liaison and admissions teams.
• Must have a strong understanding and ability to work in all business development roles, as needed.
• Develops and manages the marketing department's operating budget.
• Develops, organizes and maintains a data base system for decision support information including identification of community needs; demand forecasting; utilization of programs and services; competitive analysis; medical staff utilization trends. Utilizes software tools including the Kindred Hospital information systems together with internal data and external data base information for statistical analysis.
• Serves as a liaison between Financial Services, Information Systems, and Business Development as it relates to internal data gathering and distribution of demand and utilization data. Designs control systems to measure effectiveness and results of market development and penetration.
• Ensures appropriateness of patient selection; assists patients/families in making informed admission decisions.
• Create and implement comprehensive marketing plans and programs annually and on an as needed basis for the facility's long and short term goals.
• Compares research findings on local, regional and national data in order to identify areas for potential cost and quality improvement by product-line and physician practice patterns.
• Establishes planning links with other health care organizations and agencies in order to obtain research information. Evaluates opportunities for joint or shared programs, coordinates written data-oriented external agency surveys to gather best local information available.
• Interfaces directly with managed care providers, key physicians and other program delivery personnel providing expertise in the development and implementation of business plans, situation analysis documents and feasibility studies to evaluate opportunities for new joint or shared program and/or service offering, and new product-line development, product enhancement and product differentiation in the competitive market environment.
• Consistently interfaces with Referral Sources, Case Managers and Managed Care Providers to create to achieve maximum revenue generation for the hospital while maintaining environment of quality care for the patient.
• Maintains a measure and tracking system delivering timely reports and presentations on a regular basis. Provides specific feedback to CEO/COO on performance achieved on a monthly and quarterly basis.

Daily:

• Send dashboards to team
• Call into daily ops for both hospitals and send good morning emails
• Daily/urgent data requests from regional team
• 40/60 compliance oversight
• Staffing of complex cases as needed
• Internal advocacy/accommodations for admissions on complex cases as needed
• Assist with bed management as it relates to patient admissions

Weekly:

• Level 10 call with regional team for all locations
• Review of indicator report for all locations
• Volume projections for all locations
• Attend leadership meetings for all locations
• Preparation of marketing meetings
• Social Media creation and posts for both facilities
• Bi-monthly 1:1 meetings with all CEOs/PDs
• Cultivation of physician relationships/weekly touch base
• Chart audits on ACTs, high OIs, etc.

Monthly/Bi-monthly:

• Complete MOR for all locations
• Complete quality spreadsheet for all locations
• Insurance denial analysis for all locations
• Complete clinical liaison bonus files for all locations
• Attend any in-services/marketing events in overall market
• Screen and interview candidates
• Attend all town hall meeting for all locations
• 30/60/90 day meetings and reviews with all new staff
• Review and approval bi-monthly times cards for employees
• Complete and review of bi-monthly projections for all locations
• Bi-monthly ACT meetings
• Regular meetings with Lead Clinical Liaisons

Quarterly:

• Complete QOR for all locations
• Review of all marketing strategic plans and data with each Clinical Liaison
• Rounding with Clinical Liaison
• Complete clinical liaison bonus files for all locations
• Complete Board meeting volume reports for all locations
• Complete IU collaborative report/meetings
• Complete Executive Leadership Team partner reports/meetings
• Attend compliance meetings for all locations
• Attend quality meetings for all locations
• Attend QPRs for all ARU locations

Yearly:

• Business and Strategic plans for all locations
• Analysis of denials for all locations
• Analysis of delays in admissions for all locations
• Policy review for all locations
• Job Description review for all locations
• Prepare budget presentation for all locations
• Mid-year review for all locations
• Development of marketing/collateral materials
• Website reviews/updates (ongoing)
• Annual performance appraisals for employees

Company Specific:

• Adheres to dress code, appearance is neat and clean and wears appropriate identification while on duty
• Completes annual health, safety, and education requirements. Maintains professional growth and development.
• Maintains confidentiality of all patient and/or employee information to assure patient and/or employee rights are protected.
• Demonstrates knowledge of the principles of growth and development over the life span and the skills necessary to provide age appropriate care to the patient population served.
• Reports to work on time as scheduled; adheres to policies regarding notification of absence.
• Attends all mandatory in-services and staff meetings.
• Represents the organization in a positive and professional manner.
• Complies with all organizational policies regarding ethical business practices.
• Communicates the mission, ethics, and goals of the hospital, as well as the focus statement of the department.
• Maintains current licensure/certification for position, if applicable.
• Consistently demonstrates Guest Relation’s skills to patients, physicians, visitors, employees, and any other individuals with whom they may come in contact.
• Consistently follows departmental and hospital Health, Safety, Security, Hazardous Materials policies and procedures.
• HIPAA: Conduct job responsibilities in accordance with HIPAA privacy laws, follow hospital policy in provision of patient confidentiality. Able to identify patient confidentiality issues and reports to proper hospital personnel immediately.
• Compliance: Conducts job responsibilities in accordance with standards set forth in Kindred’s Code of Conduct, Kindred policy and procedures, applicable federal and state laws, and applicable standards.

Skills and Abilities:

Mathematical Skills

• Business Mathematical Skills - Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rates, ratios, and percentages and to draw and interpret graphs.

Computer Skills

• Foundational Computer Skills - Frequent use of electronic mail, word processing, data entry, spreadsheets, graphics, etc.

Communication

• Foundational Communication Skills - Simple messages communicated orally. May write brief messages and keep simple records. May explain and offer guidance on routine procedures.

Decision Making

• Job Specific Impact - Decisions generally affect own job or assigned functional area.

Nature of Problems

• Routine Business Problems - Problems encountered are routine, somewhat repetitive and generally solved by following clear directions and procedures.

Independent Judgement

• Foundational Judgement - Results are defined and existing practices are used as guidelines for how to complete work activities; works closely with supervisor/manager who provides broad guidance and overall direction.

Planning/Organization

• Foundational - Prioritize assigned and routine tasks. Handle appropriately.

Physical and Mental Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job responsibilities.

While performing the duties of this job, the employee is occasionally required to stand; walk; sit for extended periods of time; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, bend, crouch or crawl; talk or hear; taste or smell. The employee must occasionally lift and/or move up to 20 pounds. Repetitive motion of upper body required for extended use of computer. Required specific vision abilities include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Work Environment and Travel Requirements:

Work environment characteristics described here are representative of those that an employee may encounter while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job responsibilities.

Works in well-lit, ventilated and climate controlled office environment with routine office equipment; some equipment has moving mechanical parts.

In hospital environment, may be exposed to hazards and unusual elements, which may include but are not limited to bloodborne pathogens and / or contagious illnesses, toxic chemicals, and biohazardous materials which may require extensive safety precautions and the use of protective equipment.

Noise level in the work environment is typical for an office and/or hospital environment.

Minimum overnight travel (up to 10%) by land and/or air

Benefits:

Competitive pay and benefits including 401k, paid time off, employee illness benefit (EIB), medical, dental, vision.

Additional Information:

Lifepoint Health is committed to providing Equal Employment Opportunities for all applicants and employees and complies with all applicable laws prohibiting discrimination against any employee or applicant for employment because of color, race, sex, age, religion, national origin, disability, genetic information, gender identity, sexual orientation, veterans' status or any other basis protected by applicable federal, state or local law.

Education:

• Bachelor’s Degree in Business, Marketing or Clinical discipline.

Experience:

• MBA preferred.
• Minimum of 5 years’ experience in healthcare management preferred.
• Excellent skills needed in forecasting, market based planning, communications and public relations.
• Valid driver’s license and clean driving record

Extensive overnight travel (50%) by land and/or air. Facilities located in: CO, FL, PA, TX.

We offer competitive compensation and an excellent benefits package that includes an invaluable orientation program, medical, dental, vision, 401(k), paid time off, and much more while working with a healthcare leader!

• Affordable medical, dental and vision plans provided to meet the needs of full employees and their families.
• Up to 16 days of PTO for full time employees
• 6 paid holidays for full time employees
• Tuition reimbursement, continuing education opportunities and apprenticeship programs for eligible employees
• 401(k) retirement plan
• Flexible spending and health savings accounts.